DAVID SMIT
All work

Character · Brand · Games

The Spuds

Potato-shaped characters for a series of games.

Creative & art direction
An exuberant cast of rounded Spud characters tumbling around a yellow aeroplane.
The Spuds in Boewings.

It started with potatoes.

We wanted a cast that a small team could use across several games. The Spuds are the result: potato-shaped characters with simple faces and a lot of physical comedy.

The same cast appeared in flying, dungeon, merge and puzzle games. Here are characters, game screens and promotional art from across that little world.

Artwork & process

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The Boewings game screen with a smiling pilot, colourful planes, upgrade controls and a Let's Fly button.
Boewings: the pilot, planes and upgrade screen.
The Spuds as a group of shouting knights, vampires and green monsters on a white background.
The dungeon cast.
A round Spud pirate with an orange beard, skull-and-crossbones hat and a turquoise parrot.
A pirate and a very small shipmate.
A group of Spud pirates, knights and other costumed characters gathered on a wooden ship deck.
The cast aboard ship.
A smiling blond Spud in a blue jumpsuit gives a thumbs-up against a white background.
A character study.
A portrait Spuds promotional game screen with a green playing field, coloured round pieces and the words Shoot and Merge.
A merge-game screen.
A portrait Spuds tile-matching screen with colourful object tiles above a green landscape and a row of matching slots.
The tile-matching game.
A portrait Spuds sorting-game screen showing rows of colourful characters, a red bus and puzzle controls.
Character sorting and puzzle play.
A Spuds dungeon game screen with a small hero, coin pickups and large yellow combat effects in a dark room.
Dungeon combat.
A Spuds dungeon game screen with a green monster facing a small hero, above a yellow Defeat Epic Monsters banner.
An encounter with a much larger monster.
The Spuds game interface showing colourful ability icons, upgrade buttons and health and damage panels.
Skills and upgrades.